I love stories of people who establish a business and then the business becomes an overnight success. This is because such stories are inspiring. However, in many cases, the idea of “overnight” actually means “after trying and failing over and over again.” Trying and failing after many attempts help one to gain talent and skills that will enable them make the necessary adjustments and eventually succeed. It is for this reason that trying to replicate stories of overnight success is very futile. My friend Matt had just received a sizable inheritance from his grandfather, as the will stated; he would receive $120,000 that his old man had accumulated when the grandfather passed away. He was looking for a viable business to invest in, and he told me to help him think of a good business idea. After much research, I advised him to invest in a box making startup, just ordinary boxes, and the everyday cardboard shipping cartons. He was thrilled, and told me he will consult widely on that idea. After much though and doing his own research he wanted out of the idea, “Manufacturing is deserting the country,” he told me, “I mean every overseas container that enters the country will be effectively putting a nail into my business coffin.” But I told him that this is where the real opportunity lies. “Think about it, every item that is in these containers will be eventually shipped at a certain location all over the country, and it will get shipped in your cartons. Besides every item that shoppers buy online will also need one of your boxes for it to be shipped.” But he was unconvinced, eventually; he teamed up with a mutual friend and went into a business I had advised him against. He invested $100,000 into a web design firm at a posh location. The firm was profitable for some time, but that was until people realized that they did not need to pay $6,000 for a simple website. Meanwhile, a small carton making startup continued to thrive, and overtime it will accumulate a significant number of slow bucks and that is what that matters. My friend overlooked this opportunity because he wanted to make, and was only willing to invest in a business that seemingly offered better prospects and this quick bucks, as opposed to capitalizing on ways to improve a business through its products and services (Shi and Tom 52). These explanations amount the same thing because when it comes to business, there are those who invest where they think they can become overnight success stories and those who take time to understand the prospects of a business considering everything else and stay the basic course while investing on ways to increase their products and services (Hicks 54).
Works Cited
Hicks, Stephen RC. "What business ethics can learn from Entrepreneurship."Journal of Private Enterprise 24.2 (2009): 49-57.
Shi, Yuwei, and Tom Manning. "Understanding Business models and business model risks." The journal of private equity 12.2 (2009): 49-59.